Launch and Appointment for Synthetic Data Firm Acutus

India based Acutus AI has launched an on-demand synthetic data platform, which it says will instantly generate high-quality datasets for research, testing and client pilots; and has appointed Thifty AI co-founder Yashash Gupta to lead the platform's development.

Launched in February by two former Cint and Lucid execs, Arindam Bhattacharya and Ankesh Saxena, Acutus combines synthetic data, digital twins and AI-driven user personas to help brands, enterprises and researchers to experiment, validate and scale new ideas before real-world deployment.

The new platform allows users to simulate datasets for experiments, benchmarking and proof-of-concept exercises, quickly and flexibly, while maintaining privacy.

Gupta is a software engineer who developed and led AI-based customer engagement company Thrifty - he now takes the title of Product & AI Lead at Acutus, and says he will 'lay the groundwork for the next layer - ZCoded, a simulation engine that will bring synthetic users-in-context and digital twins to life.'

Acutus CEO Arindam Bhattacharya comments, 'With our on-demand synthetic data platform, we will generate synthetic datasets for you - on call, on demand. You've got data, you want to experiment, you want to take it to your client? Give us a sample, we'll generate a synthetic dataset. Let's do a benchmark test and you take it forward. That's the agility we want to bring to research and product innovation.'

The company is on the web at www.acutusai.com .