New Asian Office Kicks Off Mortar Global Growth Plan

Australia-based real-time marketing intelligence company Mortar AI is opening its first international office, in Singapore, serving as a regional headquarters for Asia and described as 'the first step in a global expansion plan'. Shane Mitchell joins the firm to lead the Asia business as APAC Strategy Director.

Mortar is an independent, privacy-safe measurement platform that unifies marketing mix modelling (MMM), incrementality testing and digital tracking. Its solutions allow clients - focused around the retail, automotive and FMCG sectors - to connect data systems including CRM and ad platforms, model outcomes, and optimise and automate campaigns. The firm has recently moved James Zipeure into a Group CEO role, and appointed Paul Sigaloff in the new role of global Chief Customer Officer.

Through the new office, the firm's end-to-end measurement and optimisation platform will be offered to clients in major regional markets including Indonesia, Malaysia, Thailand, Vietnam, the Philippines, Japan, South Korea and India. The firm says additional office launches are planned for 2026.

Mitchell (pictured) brings more than two decades of experience in the tech and media sectors, having previously worked in leadership roles at digital and technology focused businesses including Exact AI.

'By anchoring ourselves in Singapore, we can manage and support every key Asian market from one strategic hub,' says Zipeure. 'Welcoming Shane to lead our regional strategy ensures we have the experience and vision to deliver on that promise. His track record in driving transformation across various organisations makes him the ideal partner for our clients and our team.'

The firm is on the web at www.mortarai.com .