AudienceProject Appoints Product & Tech Chief

Danish cross-media measurement solutions provider AudienceProject has appointed Bruno Furnari as Chief Product & Technology Officer.

Headquartered in Copenhagen, AudienceProject employs around 70 people in offices in Northern Europe, Ukraine and India. It became the official supplier of audience metrics for currency body Media Metrics Finland in 2020, and earlier this month became a partner of French audience measurement and ad currency provider Médiamétrie, for the development of a Cross-Media Video advertising measurement solution.

Furnari (pictured) brings more than 25 years of experience in technology roles, including more than fifteen years in ad tech. Most recently he was General Manager / Director of Product & Tech at Amazon Ads, leading global teams across data science, engineering, product and program management, on projects including development of cross-publisher ad serving and measurement solutions. Earlier he spent a decade at Nielsen, launching its audience segmentation business and helping to establish the Nielsen Marketing Cloud.

In his new role, he will lead AudienceProject's product and technology strategy to scale its SaaS platform, focusing on advancing solutions that help advertisers, agencies and publishers measure the effectiveness of marketing investments and prove the value of media inventory.

The company says the appointment brings product, technology and data science together under a single leader, creating a stronger foundation to accelerate innovation. CEO Thomas Gregers Honoré comments: 'Bruno is an outstanding addition to our leadership team. His deep expertise in ad tech, measurement, and large-scale technology leadership will be vital as we scale AudienceProject and deliver on our mission to empower the media industry with trusted, independent, cross-media measurement.'

The firm is on the web at www.audienceproject.com .