Mediametrie Partners to Boost French Cross-Media Data

French audience measurement and ad currency provider Médiamétrie is to work with AudienceProject to accelerate the development of its Cross-Media Video advertising measurement solution, announced at the beginning of this year.

The solution measures the performance of campaigns broadcast both on linear TV and in on-demand digital formats including video sharing platforms and SVOD / streaming services. AudienceProject cross-media measurement technology is already integrated into the main platforms on the market, and will now combine with Médiamétrie's proprietary data and methodological expertise to rapidly expand the scope of cross-media measurement and ensure its scalability when new players want to integrate their own data.

The enhanced Cross-Media Video advertising measurement solution is scheduled for launch in the first quarter of 2026, and will offer accurate assessment of deduplicated campaign reach and frequency across all channels, plus a unified view of campaign performance.

Julien Rosanvallon (pictured), Deputy CEO at Médiamétrie, comments, 'This collaboration marks a significant step forward in the evolution of advertising measurement in France. It will give market players access to a unified, deduplicated view of their video campaigns across all screens, thanks to transparent, reliable measurement that is more comprehensive and representative of current advertising practices.' Émilie Carcassonne, MD, France at AudienceProject, adds, 'We are proud that Médiamétrie has chosen AudienceProject as its partner to advance cross-media advertising measurement for video in France... We are setting a new benchmark for independent and comprehensive cross-media advertising measurement, enabling advertisers to make confident decisions and reach their audiences more effectively across all channels.'

Paris-based Médiamétrie employs more than 700 people and turned over around EUR 103.5m in 2024. The firm is online at www.mediametrie.fr while its new partner can be found at www.audienceproject.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.