Accenture Buys Into Hybrid Testing Platform WEVO

Global consulting firm Accenture has announced a strategic investment in WEVO, an AI-powered customer research platform offering a combination of synthetic personas and real user research to aid product and concept launch and optimization. Terms were not disclosed.

The investment was led by the services giant's Accenture Ventures VC division, and will see WEVO's 'unique' capabilities integrated into GrowthOS, a proprietary platform developed by the Accenture Song division.

Founded in 2017, WEVO combines large-scale human insight with AI simulation, to predict how target audiences will react to new concepts and campaigns before launch. WEVO now joins Accenture Ventures' Project Spotlight incubator, which promises high-growth enterprise tech companies access to the group's domain expertise and global client base.

Nitzan Shaer (pictured), co-founder and CEO of WEVO, says of the news, 'We founded WEVO on the belief that combining human empathy with AI speed would transform how organizations innovate. Accenture's investment validates that vision.'

Sean Lyons, Global Growth Strategy Lead at Accenture Song, says embedding WEVO within GrowthOS means clients 'can move from concept to customer validation faster than ever, making better decisions and creating harmonized customer experiences.'

Accenture, whose headcount is up to 779,000, is online at www.accenture.com , while WEVO's web site can be found at www.wevo.ai .