Acutus Rolls out Digital Twin Product ZCoded

India-based Acutus AI has launched ZCoded, a digital twin platform allowing brands and agencies to test creative ideas, pricing and experiences prior to launch.

The company was launched in February by former Cint and Lucid execs Arindam Bhattacharya and Ankesh Saxena, and combines synthetic data, digital twins and AI-driven user personas. It hired Thrifty AI co-founder Yashash Gupta three months ago as Product & AI Lead, and said he was immediately working on Zcoded, described as its 'next layer.'

Acutus says ZCoded's Digital Twins allow teams to simulate how different audience segments think, evaluate and act. 'A lot of strategic decisions are still built on instinct,' according to co-founder Bhattacharya (pictured). 'Teams produce more ideas than ever, yet testing hasn't scaled. ZCoded lets brands understand behaviour before launch, not after failure. By validating choices pre-market, ZCoded helps brands and agencies save 40-50% of wastage, accelerate iteration, and improve campaign confidence.

Web sites: www.acutusai.com/zcoded and www.zcoded.com .