DiGregorio Promoted to Co-CEO at MESH Experience

Marketing effectiveness measurement specialist MESH Experience has promoted Dana DiGregorio to lead the company alongside Fiona Blades as Co-CEO.

MESH, which celebrates twenty years in business this year, provides what it calls 'Real-time Experience Tracking' or RET, an approach which captures 'every experience people have with brands - from product consumption moments to social media touchpoints.'

DiGregorio (pictured right) joined in 2019 as has been 'pivotal in the company's growth and evolution', according to MESH. She worked previously for five years as Director of US Sales and then VP for Nielsen Opinion Quest.

Blades (pictured left) has led the company since co-founding it with Stephen Phillips (subsequently the founder of Zappi) in 2006. Sharing the CEO role will allow her to focus on long-term strategy and innovation, continuing to evolve the RET and Share of Experience (SOE) methodologies; while DiGregorio will lead operations and client delivery.

The firm is online at www.meshexperience.com .