Eye-Tracking Upgrade for myBehaviorally

Point of purchase insights specialist Behaviorally has added predictive eye-tracking capabilities to its myBehaviorally platform, strengthening its PackPower Score design effectiveness measure.

Launched in September, myBehaviorally is a dedicated pack design intelligence platform, intended for business of all sizes, and delivering 'fast, cost-effective, scalable, and accurate predictions and diagnostics of pack effectiveness.'

The PackPower Score is a single metric predicting sales for different pack designs - the new eye-tracking feature, together with advanced behavioral modeling and the firm's huge database of real-world behavioral data, will allow it to connect what consumers notice to what drives choice. Behaviorally also announced new categories added to the myBehaviorally database, which now includes pet food, cosmetics, frozen meals, vitamins, baby care, and beer & malts, enabling deeper benchmarking and category-specific insight.

'In an ever-changing, complex retail world where consumers make decisions in seconds, relevance is everything,' says Brent Snider (pictured), the firm's Managing Director, Global Business Development. 'By uniting best-in-class models with the world's most expansive behavioral database, myBehaviorally delivers predictive, decision-ready insights brands can trust.'

More details of the platform are at www.behaviorally.com/mybehaviorally .