Launch of 'myBehaviorally' Pack Design Platform

In New York, pack design testing and validation specialist Behaviorally has launched a dedicated pack design intelligence platform called myBehaviorally.

The firm says the platform is intended for business of all sizes, and delivers 'fast, cost-effective, scalable, and accurate predictions and diagnostics of pack effectiveness.' Included is access to Behaviorally's proprietary PackPower Score, a single number index predicting the sales impact of any packaging design, and the platform taps the company's global packaging database, proprietary behavioral model (Be Seen, Shoppable, Seductive, and Selected) and actionable KPIs.

Users can benchmark performance against the competition by uploading multiple pack designs; share scorecards and reports across teams; and receive guidance from Behaviorally's packaging experts.

'In a world where consumers make decisions in seconds, myBehaviorally delivers the proven, precision-driven insights brands need to design packaging that wins at the point of purchase,' says CEO Alex Hunt. Thibault Cousot (pictured), the firm's SVP, Head of Product adds: 'This is more than a platform - it's a transformation of how we will test packaging designs moving forward. myBehaviorally gives every brand, regardless of size, the power to make smarter, faster design decisions at scale anytime, anywhere.'

Online at www.behaviorally.com/mybehaviorally .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.