Deeto Upgrades Real-Time Customer Voice Platform

In the US, customer voice analysis and feedback specialist Deeto has announced an upgrade to its platform, which now continuously captures customer conversations, feedback and sentiment, and connects them into a single operating layer for use in real time.

Deeto says its AI-native architecture 'continuously interprets customer input and delivers it where decisions are made.' Unstructured feedback is converted into 'clear intelligence', with patterns and sentiment identified, and creates actionable workflows for next steps, including sales conversations and lifecycle campaigns to renewal planning and product prioritization. Six months ago the company appointed Shawnna Sumaoang, formerly marketing leader at sales enablement platform Highspot, as its new CMO.

The new Deeto platform is generally available from this week. Existing customers will transition to it as part of a coordinated upgrade. 'Customer insight usually shows up too late and in the wrong place,' claims co-founder and CEO Eran Baron (pictured). 'We rebuilt the platform so the customer voice is always connected, always current, and actually usable by the teams making decisions every day.'

Web site: www.deeto.com .