Customer Voice Platform Deeto Hires CMO

NYC-based customer marketing platform Deeto has appointed Shawnna Sumaoang, formerly marketing leader at sales enablement platform Highspot, as its Chief Marketing Officer.

Deeto's software aims to make customers' voices 'visible, searchable, and actionable' at all stages of their buyer journey - its platform collects and organizes 'real stories and insights' from existing customers, including during the earlier stages of a decision when it says the desire to 'self-educate and avoid talking' leaves vendors in the dark. The results are then distributed to 'the right teams at the right moments' via CRM systems, web sites and sales enablement tools.

Three weeks ago the firm secured $12.5m in Series A funding, with which to continue scaling its platform and to expand its AI capabilities.

Sumaoang (pictured) joins after ten years at Highspot as Director, Senior Director and latterly VP of Marketing; and earlier worked in demand generation at Automic Software and K2 Software.

The company said on LinkedIn: 'With a decade-long track record of building customer-obsessed marketing strategies and scaling one of the most admired communities in the industry, Shawnna brings the perfect mix of vision, grit, and empathy to lead Deeto into its next chapter.'

Web site: www.deeto.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.