Nexxt Adds 'Loop Questions' to inca

In Toronto, conversational survey solutions specialist Nexxt Intelligence | inca has launched two new advanced study design features, under the name Loop Questions.

Nexxt was founded in 2015 and uses conversational AI to add qualitative depth to all the capabilities of a quant survey. inca (inquisitive natural conversation agent) uses conversational AI to power Nexxt's end-to-end conversational research platform as well as survey probing tool SmartProbeAPI, which adds qual probing capabilities to any quant survey platform; and AI Coding, which analyses and codes open-ended responses.

Two types of Loop Questions are now available on inca - stimulus based loops and question-based loops, both facilitating advanced study designs for conversational surveys and AI moderated interviews. Users can easily rotate concepts with balanced quotas, and control brand ratings across questions, using features such as least-fill.

CEO and founder Kathy Cheng (pictured) states: 'The addition of Loop to inca means that researchers can benefit from advanced survey designs whilst generating deeper insights compared to traditional surveys through inca's advanced AI probing and qualitative projective techniques. The features available with Loop also mean that researchers can use inca to create highly personalized AI moderated conversations in a way that is not possible with 'Qual-at-Scale' platforms.'

Web site: www.nexxt.in .