Wiland Promotes FanSignals Leader

In Colorado, predictive audience intelligence and marketing analytics firm Wiland has promoted Andre Murphy to Vice President of Sports and Entertainment.

Wiland helps brands and nonprofit organizations develop and maintain robust customer and donor relationships, and boasts 'the largest set of detailed, individual-level spending signals ever assembled.' This is analyzed by an AI-enabled response prediction platform to inform targeting and decision-making. Its core product MarketSignals was upgraded in August, and taps the firm's data on actual transactions from over 80 million individuals to delivers predictive data for more than 220 top consumer brands and product categories. Three related products are also available for specific clients and markets: FanSignals, GivingSignals and TravelSignals.

The promotion recognises the leading role Murphy (pictured) has played in launching and building the division, and supporting the growth of the FanSignals predictive fan intelligence solution. In his new role he will lead strategy and growth initiatives across professional sports leagues, teams, live event venues, and entertainment brands.

Murphy joined the company in 2021, after more than fifteen years in sales, marketing and business development for global brands and agencies across sports, apparel, technology and financial services - including Nike, Adidas, Fruit of the Loom, and a number of agencies.

CEO Mike Gingell comments: 'Andre has been instrumental in shaping our Sports and Entertainment vision and bringing FanSignals to market in a way that delivers real, measurable value. His ability to connect predictive insight to fan engagement, sponsorship growth, and revenue outcomes makes him the right leader to continue expanding this practice and accelerating adoption of FanSignals across the industry.'

Web site: www.wiland.com .