Wiland Adds More Granular Analysis to MarketSignals

In Colorado, marketing data and predictive intelligence firm Wiland has announced the addition of detailed brand and category signals to its fast-growing MarketSignals platform.

Wiland helps brands and nonprofit organizations develop and maintain robust customer and donor relationships, and boasts 'the largest set of detailed, individual-level spending signals ever assembled.' This is analyzed by an AI-enabled response prediction platform to inform targeting and decision-making.

MarketSignals taps the firm's data on actual transactions from over 80 million individuals, and delivers predictive data for more than 220 top consumer brands and product categories. Wiland has added FanSignals, GivingSignals and TravelSignals for specific clients / markets.

The new release brings granular, brand- and category-level insights for elements such as purchase propensity, loyalty score and lifetime value, to marketers in verticals such as retail, travel, dining and insurance. Wiland says it is adding new signals every two weeks and expects to increase coverage to more than 500 brands and categories by the end of the year.

CEO Mike Gingell (pictured) comments, 'With brand and category signals, we're empowering marketers with the clearest view yet of what drives consumer choice at the brand level. This isn't just about knowing if someone is likely to shop at a specific retailer - it's about understanding the depth of that relationship, whether they're loyal, infrequent, or part of the moveable middle. These signals are transformative for marketers looking to personalize outreach, reduce churn, and drive smarter growth decisions.'

Web site: www.wiland.com .