Phronesis Partners Hires to Drive EMEA Expansion

In London, research and analytics firm Phronesis Partners has appointed Massimiliano Sarracino as EMEA Sales Director, supporting its expansion across the region.

Phronesis' clients include major global consulting groups, private equity firms, and companies in the technology, financial, fashion and publishing sectors, as well as luxury brands. The firm strengthened its US team with senior hires in November.

Sarracino (pictured) has worked for two decades at global trend forecasting and analytics firm WGSN, as Country Manager Italy and Head of Strategic Sales EMEA, leading commercial strategy, sales transformation and account growth. In his new role, he will focus on scaling Phronesis Partners' presence across EMEA, deepening strategic client partnerships, and expanding its research and thought leadership solutions.

Stephen Morgan, the company's Managing Director of Lifestyle & Media Advisory, comments: 'Massimiliano's track record in scaling insight-driven businesses and leading high-performance commercial teams aligns strongly with our next phase of growth. His deep understanding of a brand's needs across Europe will enhance our ability to deliver differentiated market intelligence and thought
leadership that informs board-level decision-making.'

The firm is online at www.phronesis-partners.com .