Senior Hires for Phronesis

In New York, research and advisory firm Phronesis Partners has appointed John McMurray as SVP Client Success, and Mike Liccion as VP Sales and Client Success.

Phronesis' clients include major global consulting groups, private equity firms, and companies in technology, financial, fashion, luxury and publishing sectors. The firm has been owned since 2018 by consulting firm Berkeley Research Group (BRG).

McMurray has worked for the past twenty-one years at Ipsos, across multiple service lines and on global research programs spanning brand tracking, valuation, messaging and corporate reputation, in the healthcare and technology sectors.

Liccion has worked across sales, MR and client consulting for more than thirteen years, including six at Ipsos, and recently as Strategy Director at Hall & Partners and AVP Sales and Account Management at CMB.

Phronesis founding partner Binayak Choudhary comments: 'I am delighted that John and Mike have joined Phronesis Partners as we continue to expand our presence in North America... John will apply his strategic mindset and consultative approach to expand client partnerships, shape innovative solutions, and ensure measurable impact across every engagement. Mike has always focused on driving growth and excellence for his clients and is passionate about empowering clients to make confident decisions in a rapidly evolving marketplace. Together their experience and expertise will further drive the acceleration of Phronesis's growth initiatives.'

The firm is online at www.phronesis-partners.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.