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B2B Quality Partnership for DQC
In the US, ad industry intelligence provider Advertiser Perceptions has formed a strategic partnership with research industry quality specialist Data Quality Co-op (DQC), with the aim of promoting and strengthening transparency in B2B advertising research.
 Officially launched around a year ago, DQC is an independent company offering continuous quality measurement and real-time certification, by aggregating, analyzing and benchmarking data quality signals - helping researchers and research buyers to clean data and improve quality workflows. Earlier this month it partnered with Dig Insights.
The latest deal sees DQC's shared quality infrastructure integrated with Advertiser Perceptions' research operations, adding an independent layer of real-time validation to its existing standards, based on predictive intelligence.
Research by Advertiser Perceptions will now make use of the Data Trust Score, a metric rating respondents from 0 to 1,000. The score uses a continuous learning feedback loop that analyzes technical signals, in-survey behavior and participation history across the research ecosystem.
Advertiser Perceptions COO Katie Jurina (pictured) says clients rely on the firm for precise insights from specific, hard-to-reach B2B audiences, with quality key. By bringing objective, third-party metrics into the workflow to validate the integrity of its data, the company can 'demonstrate to clients that its sourcing is transparent, measurable and consistently meets the highest industry standards.'
DQC Chief Exec Bob Fawson states: 'B2B research requires a distinct level of precision. By adopting a shared quality infrastructure, Advertiser Perceptions is proving their commitment to quality through a standardized, independent framework.'
Web site: www.dataqualityco-op.com .
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