Stagwell Rolls Out HarrisQuest in Europe

Marcoms group Stagwell has announced the European expansion of its HarrisQuest brand and reputation tracking solution, part of The Harris Poll.

The Harris Poll is a public opinion, analytics and consulting firm within the group, combining research, behavioural science and proprietary real-time technology, and analysing over one million surveys and 40,000 emotion data points each month. HarrisQuest, launched in 2023, is a suite of MR and brand management tools within this unit, providing continuous tracking data and forming part of the group's Marketing Cloud.

The expansion gives European brands and teams access to the customizable platform, which combines brand health and corporate reputation measurement into a single, unified view. Data spans 24 countries, and is supported by advisory experts from The Harris Poll UK.

Jonathan Gardner, appointed in December as CEO of HarrisQuest, says of the launch: 'We're incredibly excited to bring HarrisQuest to Europe at a time when brands are under more pressure than ever to move quickly and make confident decisions. Real-time brand tracking gives European marketers a clearer, more immediate view of how they are performing across audiences, markets, and moments, so they can act faster, adapt smarter, and ultimately build stronger brands.'

The company is online at www.stagwellglobal.com .