Gardner to Lead Harris Quest

Stagwell has appointed Jonathan Gardner as CEO of Harris Quest, the suite of MR and brand management tools within The Harris Poll and the group's Marketing Cloud.

The Marketing Cloud (formerly Stagwell Marketing Cloud) is a proprietary suite of data and planning products for marketers, including strategic customer research, communications and media activation and tapping technology such as gen AI and shared augmented reality. Harris Quest offers AI-enabled research and marketing technology solutions, including self-service, real-time brand management and survey tools.

Gardner (pictured) brings to the CEO role more than thirty years of experience in market research and polling, including eight and a half years as COO at The Harris Poll, before which he served as COO at communications firm Subject Matter, and research consultancy Penn Schoen Berland.

Gardner has been instrumental in helping The Harris Poll 'to stand out in a crowded marketplace with data that is both trustworthy and accessible,' according to its CEO John Gerzema. In his new role he reports to The Marketing Cloud's CEO Elspeth Rollert, who comments: 'Jonathan's deep understanding of the marketplace and research tech uniquely positions him to lead Harris Quest to its next chapter of growth. His strategic insight will be critical as we evolve our tools through a combination of AI and human insight - increasing speed and accessibility while maintaining quality, ensuring The Marketing Cloud continues to set the standard for AI innovation and meet clients where they are.'

Web site: www.stagwellglobal.com .