Ivy Exec Founder Bajic Steps Aside

Alex Baranpuria has been promoted to President of the Ivy Exec division of Calabasas, CA-based InnovateMR. Ivy Exec founder Elena Bajic is moving to a Strategic Advisor role after twenty years leading the firm.

Online sampling technology firm InnovateMR acquired b2b expert network Ivy Exec in 2023. The latter firm was formed by Bajic (pictured) while at Columbia Business School, and built into a community of two and a half million professionals worldwide, and Lisa Wilding-Brown, CEO of InnovateMR, says of her decision to move on from the role: 'Elena's vision and steady leadership have been foundational to Ivy Exec's growth and evolution. Her impact on the business and our clients is both significant and enduring, and we're confident her continued involvement in a strategic advisory capacity will remain invaluable as we build the business on that momentum.'

Baranpuria has worked at Ivy Exec for seventeen years, and played a central role in its transformation from an online career development platform into a globally leading expert network, including its expansion into the market research industry in 2014. Described by Wilding-Brown as 'a thoughtful, disciplined leader with a strong understanding of the market,' he himself comments: 'I'm honored to step into the role of President at such an exciting moment for InnovateMR + Ivy Exec... I'm incredibly proud of what we've built and deeply grateful for the foundation Elena has created. Working alongside her has been both inspiring and formative, and I'm honored to carry that legacy forward.'

'Building and leading Ivy Exec has been one of the great privileges of my career,' says Bajic. 'I have full confidence in Alex as he steps into the President role. Over the past 17 years, he has consistently demonstrated exceptional leadership, vision, and deep commitment to our clients and team. I can't think of a better person to lead Ivy Exec into its next chapter.'

Web sites: www.innovatemr.com and www.ivyexec.com .