Former Phoenix Colleagues Form New Agency

A new marketing intelligence company called DigitalMYnd has launched in New York. The company brings together former colleagues from agency Phoenix Marketing International, and is led by Chairman, CEO and founder Al DeCotiis.

Designed for 'a world overflowing with data but lacking true human understanding,' the company makes use of proprietary AI-assisted behavioral analysis and consumer research modelling, connecting individuals' digital behavior with what they think and feel, as well as projecting their future actions.

DeCotiis (pictured) co-founded Phoenix MI in 1999 and led it as Chairman and CEO before and after its acquisition by MarketCast in 2022. He comments: 'The future of consumer marketing lies in the precise development of human behavior roadmaps based on both actual behavior and emotional decision-making models. The DigitalMYnd holistic approach is unique in providing such insights and models.'

John Schiela, the new company's Chief Client and Commercial Officer, adds: 'With that core belief in mind, the combination of behavioral data, qualitative and quantitative human insight, and measurement within one integrated system will enable companies to identify earlier signals, make better decisions, and act with greater speed and precision.'

The firm is on the web at www.digitalmynd.co .