Funding Boost for B2B Insights Firm GetWhys

Boise, Idaho-based B2B customer insights software firm GetWhys has raised $5.2 million, with which to drive expansion, further develop its platform and enhance its proprietary dataset. The firm has doubled its headcount to sixteen people in the last twelve months.

Established and led by B2B research consultants, the company maintains a proprietary database of in-depth interviews with software customers (known as InsightDB), and combined this with data from two sources: clients' existing research assets and call recordings, and more recently Internet data from public sources. With this, it promises 'instant access to authentic customer research'. CEO Philippe Boutros comments: 'Every PMM we've talked to describes the same problem: by the time the external research arrives, the moment has passed. GetWhys closes that gap - and our insight advantage is compounding with every passing month.'

The firm announced $2.75m in seed funding a year ago. The latest funding was led by EPIC Ventures, with participation from CEAS Investments, the Portland Seed Fund, and existing investors Next Frontier Capital, Tuesday Capital, and Capital Eleven.

GetWhys also has offices in Portland, OR, New York City and Bozeman, MT, and is online at www.getwhys.io .

Pictured from left to right: founders Viet Phan, Philippe Boutros, Tyler Honsinger