GetWhys Integrates Online Data from AI Agent

In the US, B2B customer insights software firm GetWhys has extended its platform to incorporate Internet data from public sources. This is combined with clients' own data and GetWhys' survey feedback in one place to help users answer their business questions.

The company, which was founded by B2B research consultants, maintains a proprietary database of in-depth interviews with software customers (known as InsightDB), and until now has combined this with clients' existing research assets and call recordings, promising 'instant access to authentic customer research'. In February it announced $2.75m in seed funding and launched a new content development offering called Echo.

The two original data sources have now been augmented with an agentic, deep research product that sifts publicly available online data. GetWhys says the three-source combination allows teams to answer questions such as 'What feature gaps lead to us losing deals?', and to optimize product launch and promotional messaging based on product feature details from internal documents, 'brand voice' from company assets, and the vocabulary of target audiences from long-form interviews.

Co-founder Philippe Boutros (pictured flanked by his co-founders) comments: 'There are countless AI-driven tools that provide value by analyzing your call transcripts or internal data; many of them also combine it with Internet research. We're thrilled to be the first to layer on our massive dataset. Combined with the unlimited Research Requests that our customers enjoy, this is an unbeatable value proposition.'

Web site: www.getwhys.io .