Norstat Formalises B2B Offer with Expert Network Launch

Norstat has launched an Expert Network, giving clients access to verified, senior business decision-makers including CFOs, IT decision-makers, category leads and security experts. The solution is live now in 22 countries, and is headed up by MD Carsten Broich.

The company has traditionally supported clients requiring B2B audiences for qual or quant research via a combination of methods, including consumer panel and telephone recruitment. It strengthened these capabilities by acquiring Sample Solutions in June 2025, and is now bringing them together under an enhanced B2B offering.

Participants in Norstat Expert Network can provide opinions via online surveys, expert interviews and focus groups, and be rewarded for their participation. The firm says every participant is verified before joining and only invited to studies where their active role and expertise match the brief, and that typical clients include private equity, investment and advisory firms, management consultancies, and end-clients across functional areas such as corporate strategy, HR, procurement, finance, IT and marketing.

Norstat says it has 'an ambitious growth strategy' for B2B data collection. Chief Commercial Officer Graciella Garmann says the launch comes in response to 'significant market demand' for verified B2B audiences. She states: 'Clients need confidence that the people taking part in their research are real professionals with the right experience, and respondents need to feel that their point of view is valued. Norstat Expert Network is built around both needs; it's a comprehensive platform to deliver high-quality B2B data for our clients and a better experience for business professionals.'

Broich (pictured) adds: 'We have worked with professional audiences for many years, supporting clients in finance, healthcare, tech, public policy and more. Norstat Expert Network means we can support more clients with reliable access to verified B2B audiences for both quantitative and qualitative research, without compromising on the quality standards that are essential for data that they can trust.'

Home page: www.norstatgroup.com .