EVP Hire and Promotions for Delineate

UK-based analytics and insights firm Delineate has appointed Louis Fernandes in the new role of EVP, Client Partnerships & Insights; and promoted Derick Lewes-Gale to VP Account Management, Laura Mainwaring to Senior Account Manager, and Francisco De La Torre to VP Research Management.

Delineate delivers real-time, actionable brand and campaign tracking survey data via its Proximity platform, giving clients access to consumers in over 130 countries. Its headquarters are in Ceredigion, on the west coast of Wales.

Fernandes (pictured) brings agency and client-side experience, from a career which began at Research International (now part of Kantar), and followed up with senior marketing and insights roles at brands including LG and Expedia Group - at the latter he worked most recently as Global Director of Communications Strategy and Planning. Based in London, in his new role he will oversee the integration of account management, client partnerships and research management, as the company looks to drive a 'more coordinated and strategic' delivery model. In addition, he will lead Delineate's thought leadership agenda and its ongoing development of AI-powered analytics capabilities.

Founder and CEO James 'JT' Turner comments: 'Louis' experience sits at the intersection of insights, strategy, and client leadership, exactly where our clients need us to be. His appointment reflects our ambition to continue evolving how we partner with clients, combining strong strategic thinking with best-in-class delivery and innovation.'

Lewes-Gale will will lead onboarding and customer success across key client relationships, while Mainwaring's promotion reflects her contribution to client delivery and account growth. De La Torre will continue to lead the technical execution and 'operational excellence' of Delineate's research programs. Says Turner: 'We are proud to develop talent from within while also bringing in external expertise to strengthen our leadership. Together, these changes position us strongly for the next phase of Delineate's growth and ensure we remain closely aligned with our clients' evolving needs.'

Web site: www.delineate.ai .