STRAT7 Promotes for Crowd DNA MD Role

British-based research group STRAT7 Group has announced the promotion of Lucy Fallon to Managing Director of its cultural insights and strategy consultancy Crowd DNA, after four years at the company.

The STRAT7 Group is headquartered in London, with offices in Amsterdam, Leeds, New York and Sydney, and employs more than 400 people. The Group Consists of seven agencies, all with names prefaced by STRAT7: Advisory, Audiences, Bonamy Finch, Crowd DNA, Incite, Jigsaw and Researchbods. It has already promoted for the role of MD of one of the divisions this year: Helen Donald was appointed as Managing Director of the Advisory practice in February.

Fallon joined the firm as Commercial Director and is promoted from Head of Agency. Prior to Crowd DNA she spent three and a half years as a Client Director at The Future Laboratory, and before this she was Campaign Director and Group Account Director at Things Unlimited. Earlier in her career she worked in journalism.

In her new role she will focus on strengthening client relationships, investing in the next generation of cultural strategists and evolving the agency's offer to meet changing market needs.

'Lucy has demonstrated exceptional leadership throughout her time at Crowd DNA, states Group CEO Barrie Brien. 'She has earned the trust of colleagues and clients alike and is ideally placed to lead the agency into its next chapter. We are delighted to appoint her as Managing Director and look forward to supporting her.'

Fallon herself notes: 'AI, data abundance and increasing consumer complexity are transforming how value is created, making it more important than ever that insights deliver commercial advantage... While the tools and technologies around us continue to evolve, it's the expertise, judgement and creativity of our people that make the difference. That's where we create value, and that's where we'll continue to make a difference for our clients.'

The companies are online at www.strat7.com and www.crowddna.com ..