IAS Extends Brand Safety Measures to YouTube Audio

Integral Ad Science (IAS) is expanding its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns, promising brands independent, third-party transparency for their audio investments, validating adjacent content consistently across YouTube formats.

IAS says it is committed to being 'everywhere advertisers put their spend,' and notes that according to Google's own data, YouTube has more than a billion active monthly podcast users across formats, making it the most popular podcast platform in the US. The new extended TMQ gives advertisers AI-driven measurement with a single, transparent view of brand safety and suitability across the YouTube ecosystem worldwide - including Shorts, long-form video, and now audio - using industry-aligned reporting that reveals exactly where media appears.

'Digital audio is experiencing a surge in engagement,' says CEO Lisa Utzschneider (pictured), 'with US adults due to spend an average of one hour and 26 minutes per day with the format across platforms in 2026 according to Emarketer. As more brands shift their budgets toward audio to reach these highly engaged audiences, it is essential that they have the same level of granular, content-level transparency they have come to expect from IAS.'

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