University Partnerships for Field Scope in Serbia

Data collection firm Field Scope International is expanding its access to student audiences in Serbia, through new collaborations with universities and academic institutions in the country.

Field Scope is based in the UK, but opened an office in Belgrade, Serbia, as many as ten years ago, focused on respondent recruitment and telephone interviewing services. It has since added locations in New York, Malawi and South Africa.

The new initiative is part of the firm's ongoing investment in high-quality participant recruitment and panel development, and will give students the opportunity to participate in surveys, focus groups, online communities and innovation projects. An initial collaboration with a major technical university in the country will see students provided with educational sessions on the industry, and given direct access to potential paid projects. The firm says additional advantages include improved recruitment speed for Gen Z and young adult audiences, and the building of dedicated student communities for ongoing research programmes.

Field Scope plans to broaden the programme across Serbia and the wider Balkan region over the coming months.

Web site: www.fieldscopeint.com .