Media Intell Firm Truescope Launches AI Tools

Australian media intelligence company Truescope has launched two AI tools: Assistant, an always-on summariser of broadcast, online, print and social coverage; and Analyst, which breaks natural language questions into parallel research threads and returns reports with full details of sources.

Truescope was set up in 2020 by John Croll (pictured), former CEO of media monitoring firm Isentia, and his former colleague Michael Bade; and quickly added operations in Singapore, New Zealand and North America. In 2023 it acquired Omaha, Nebraska-based competitor Universal Information Services (UIS), for an undisclosed sum.

The new Truescope AI promises all users the same depth of analysis previously available only to specialists, in minutes. Data includes aggregate visualisations, journalist profiling, share of voice, narrative tracking and social conversation analysis.

Truescope Assistant provides summaries of a company's coverage via the user's inbox, dashboards and alerts. Truescope Analyst allows users to ask plain English questions, runs research across their full media dataset, then returns a structured report with full details of sources.

The firm is online at www.truescope.com .