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New CFO for Klaviyo
In Boston, USA, CRM automation firm Klaviyo has announced the appointment of former CyberArk finance leader Erica Smith as Chief Financial Officer, effective September 1st and succeeding Amanda Whalen.
 Klaviyo combines marketing automation, analytics and customer service into a unified solution, powered by real-time transactional and behavioral data, and learning as it goes. The firm has recently rolled out AI marketing agents integrated with its CRM platform, and working from the same real-time customer data.
Smith (pictured) has more than twenty years of financial leadership and investor relations experience. She joins from CyberArk, recently acquired by Palo Alto Networks, where she was CFO, and earlier worked at software firm Demandware, In her new role she will oversee all aspects of Klaviyo's global financial operations, including FP&A, accounting, tax and treasury, internal audit, and investor relations.
Whalen, who announced in May she would step down from the role shortly, will remain in an advisory role between September and November, to help ensure a smooth transition.
'We're expanding internationally, moving further upmarket with larger, more complex customers, and building out a multi-product platform,' says Chano Fernández, co-CEO at Klaviyo. 'Erica's experience helping high-growth companies navigate that kind of change will be a critical asset as we execute our strategy and scale the business.'
Web site: www.klaviyo.com .
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