New Offering and Senior Hires for Wayvia

Cross-channel shopper and retail intelligence provider Wayvia, formerly known as PriceSpider, has launched a new Professional Services division, and appointed former Walmart exec Robert Gregory and former Bazaarvoice VP Lynne Riojas to its senior team.

Irvine, California-based PriceSpider changed its name a year ago to Wayvia, after nearly two decades in business. It began as a price comparison tool, and has evolved into a full-funnel 'omnicommerce' performance platform offering in-depth insight into real-time pricing, product availability and shopper behavior, and backed by 'the world's largest' network of retailer and media partnerships. The new division brings together its platform, expertise and AI-driven insight to help brands succeed in eCommerce.

Gregory (pictured above) will lead the new division as Senior Director of Professional Services, bringing more than two decades of experience building and scaling service offerings. He previously oversaw site merchandising operations at Walmart.com and held senior roles at commerce and supply-chain software providers including Salsify and PartnerLinQ, leading the onboarding of thousands of manufacturers across the general merchandise, automotive and DIY sectors.

Riojas (pictured below) joins as Head of Sales to drive the company's revenue growth, tapping more than twenty years of sales leadership experience across healthcare, pharmaceuticals and software. Most recently she was Head of SaaS Sales at influencer and affiliate marketing platform Captiv8, having earlier spent a decade at Bazaarvoice, where she rose from Sales Director to Senior Divisional Vice President, Global & Strategic Enterprise.

'Our clients' time is their scarcest resource,' says CEO and co-founder Anthony Ferry, 'and Professional Services is how we help them make the most of it. Our platform already gives brands powerful, real-time insight into their omnicommerce performance. Now we're pairing that intelligence with expert advisors who interpret it and turn it into action on our clients' behalf. It's a true human-in-the-loop model, where AI surfaces what matters and our team brings the judgment and execution to make it count.'

The company is on the web at www.wayvia.com .