AI-Based Revamp and New Name for PriceSpider

In Irvine, California, PriceSpider has changed its name to Wayvia, and launched Wayvia MCP (Model Context Protocol), an AI infrastructure built on more than two decades of shopper data, pricing intelligence and market behavior data.

PriceSpider began life nearly two decades ago as a price comparison tool, and has evolved into a full-funnel omnicommerce performance platform. The firm says its new name and strategy continue this evolution, introducing smarter, more adaptive technology and deeper insight into real-time pricing, product availability and shopper behavior.

MCP gives users natural language query access to live product and market data. The new approach promises clients omnicommerce path and audience data to power analytics, optimize shopping journeys and enable AI solutions; the ability to connect shoppable media and shopping agents from any channel to retailer conversions; and retail intelligence including product-level price, availability and channel performance.

CEO Anthony Ferry (pictured) comments: 'Wayvia reflects our belief that the future of commerce will be shaped as much by intelligent systems as by human decisions. AI agents and algorithms increasingly influence how products are discovered and purchased, brands need more than traditional dashboards - they need infrastructure built for AI. And Wayvia MCP is our commitment to giving brands the tools to compete, adapt and lead in this new era of commerce.'

The firm is online at www.wayvia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.