Marchex Acquires Intent Specialist Archenia

Conversational intelligence and analytics solutions firm Marchex has completed the acquisition of Archenia, which uses real-time analysis of consumer intent and advertiser value to help clients optimize customer acquisition efforts across channels on the fly.

Marchex provides AI-powered conversational intelligence solutions, including prescriptive analytics, for clients in B2B and B2C markets looking to drive operational efficiency and optimize the customer journey across channels. Newly-acquired Archenia combines advanced AI signals, natural-language analytics, and automated decisioning to offer customers verified, AI-validated outcomes such as appointments, sales, and high-intent conversations.

Marchex says the buy creates a vertically focused, AI-driven customer acquisition and outcome optimization platform, combining its own 'deep foundation of first-party data' from years of analyzing customer conversations with Archenia's AI-powered lead qualification, conversational IVR, performance marketing infrastructure, and expertise in activating call intelligence at scale.

Russell Horowitz (pictured), Chairman of Marchex comments: 'By combining Marchex's conversational intelligence and analytics capabilities with Archenia's performance-based customer qualification and acquisition technology, we are creating a differentiated, more comprehensive AI-powered solution that not only helps businesses better understand customer interactions, but also turns those interactions into measurable outcomes with demonstrable value impact.'

Web site: www.marchex.com .