Former YouGov UK Qual Leader Joins Kantar

Olivia Sanchez Torres has joined Kantar as Senior Director, Business Development for Qual Solutions, after more than thirteen years at YouGov. Separately, rumours in the UK press suggest a high-level move in the reverse direction may also be on the cards.

Sanchez Torres (pictured) worked for the Irish government as a Policy Researcher in the Department of the Taoiseach, before moving to London for four years at the non-profit Tavistock Institute of Human Relations. She joined YouGov in 2013 as a Qual Research Manager and by 2021 had risen to lead its UK Qual business. During this time she grew the global qual team from 8 to 21 researchers and spent time in the company's Mexico City office.


Separately, reports in Sky News at the weekend suggest YouGov is actively seeking a long-term replacement CEO, nearly eighteen months after co-founder Stephan Shakespeare resumed on an 'interim basis'. Shakespeare previously held the role for ten years. Sky News - which has generally had a good inside track on YouGov in the past - says Kantar UK Chief Client Officer Wayne Levings is 'among the contenders'. That seems fairly speculative to us and YouGov has declined to comment, hence it's a footnote here and not in its own article...

Home pages: www.kantar.com and www.yougov.com .