Barb Hires to Ensure its Measurement Measures Up

UK video audience measurement body Barb has appointed Jen McLevey to the new role of Head of Strategic Developments, responsible for ensuring all the organisation's major strategic and operational projects are delivered 'against industry expectations and contractual commitments.'

McLevey (pictured) joins after eleven years at TRP Research, a Barb-registered data processing bureau, where as an AD her work included management of TRP Helix, a metadata and monitoring service with stakeholders including broadcasters, regulators, production companies and ad agencies.

Barb says its strategic priorities include embracing more device data and modernising distribution; and extending reporting of the content people watch. It is also committed to maintaining its work with ISBA and other joint-industry measurement bodies; the high quality of its panel; and its support for advertisers' full-cycle campaign optimisation through Barb Ads Hub.

McLevey reports to Barb's Chief Executive, Caroline Davey, who comments: 'Jen's strong project-management skills, combined with her experience in and enthusiasm for trusted, independent audience measurement, made her the ideal candidate for this new role. She will play a vital role in coordinating the delivery of our major strategic projects to help our industry maintain a comprehensive understanding of what people watch.'

Barb is on the web at www.barb.co.uk .