RCS Adds Mediabase Presidency to Pollack's Role

In the US, RCS Worldwide has promoted Alissa Pollack to President of Mediabase, which provides the music industry with airplay analytics, chart intelligence and other music data. Her new role is in addition to existing duties as President, Global Music Marketing at iHeartMedia.

Mediabase tracks radio airplay across the full range of formats to deliver real-time decision-making data for music labels, publicists, programmers and researchers. The firm is a division of media industry intelligence and tech group RCS Worldwide, which is also home to RCS, Media Monitors and Florical Systems.

With more than three decades of experience in the music industry, Pollack (pictured) serves on the Board of Musicians on Call and is President of the Executive Board of the Music and Entertainment Committee for charity organisation the City of Hope. She holds a Master's Degree from NYU in Health Education and Counseling and a B.A. in Psychology.

The firm says her extended role is 'one of the industry's most influential leadership positions at the intersection of music, media, technology, and consumer intelligence.' Her new duties include leading Mediabase's strategic direction, global expansion, product innovation and commercial growth, expanding its role from provision of airplay charts into a global music intelligence platform serving record labels, broadcasters, artists, managers, publishers, digital streaming platforms, agencies and brands.

Her career, combining music intelligence with audience insights, includes the development of some of the music world's best-known data and analytics platforms, marketing solutions and brand artist partnerships. The company says her work 'has fundamentally changed how artists are discovered, campaigns are built, and success is measured.'

Susan Larkin, CEO and President of RCS Worldwide, comments: 'Alissa has spent her career at the intersection of music, data, and relationships, which is exactly where Mediabase lives. This promotion is a recognition of everything she has already built and a reflection of our confidence in where she will take Mediabase next.'

Pollack herself comments: 'Mediabase has earned its reputation as the gold standard in music data, and I see an incredible opportunity to build on that legacy by expanding our global reach and delivering intelligence that helps our partners not just discover what's happening now but shapes what happens next. As one of my first initiatives, I'm thrilled to make more Mediabase chart data publicly accessible through our newly updated Mediabase.com site. Music fans, industry professionals, and artists can now view the Top 50 charts across every format in both the US and Canada, providing greater visibility into music performance and trends across North America.'

The group is online at www.rcsworks.com .