DOOH Transaction Currency First for Veridooh

Sydney-based, independent out of home verification company Veridooh has partnered with ad tech platform Big Happy, to provide advertisers with accountability for their digital out of home (DOOH) campaigns. Big Happy will be the first partner to use the data for transactions.

Launched in 2019 by Mo Moubayed and Jeremy Yang, and currently in global expansion mode, Veridooh aims to help OOH advertisers grow through verification, measurement and automation, offering tools including 'SmartCreative', to independently track and measure 'every second of every panel, anywhere in the world' via partnerships with major media agencies.

Big Happy will offer a Verified CPM (vCPM) option for DOOH campaigns - advertisers can choose between sticking with a standard CPM or moving to premium vCPM pricing, paying only for plays and impressions independently verified as valid. The ad platform will also have full access to Veridooh's programmatic DOOH product suite, including Verification, Collaborate, Insights, and Intelligence - this gives it an independent data layer across campaign planning, activation, and measurement.

'Independent verification has been standard across digital advertising for years, and DOOH deserves the same level of accountability,' says Gabby Stoller, Chief Revenue Officer at Big Happy. 'By partnering with Veridooh to launch a vCPM offering, we can give advertisers the option to pay only for valid, independently verified impressions. That prevents wasted ad spend, maximizes ROI, and helps DOOH earn a bigger seat at the table.'

Veridooh's Moubayed (pictured) comments: 'Through our partnership, Big Happy can now offer verified plays and impressions as a new way to transact their programmatic DOOH buys. This is pioneering within the industry as clients will now have the confidence that they will only pay for what is verified. Ultimately, it will increase campaign effectiveness and brand confidence in their programmatic OOH investment.'

Veridooh also has offices in London and New York, and is online at www.veridooh.com . Its new partner can be found on the web at www.bighappy.co .