Veridooh Hires Four to Drive Global Expansion

Sydney-based OOH verification specialist Veridooh has appointed Drew Weicker joins as Head of Agencies and Client Partnerships and Lindsay Leskanic as Account Director, both in North America; and fractional Marketing Director Zoe Jones and Operations Director David Divehall, based in the UK.

Launched in 2019, Veridooh aims to help OOH advertisers grow through verification, measurement and automation, offering tools including 'SmartCreative', to independently track and measure 'every second of every panel, anywhere in the world' via partnerships with major media agencies. The firm, which last year appointed former WPP Kinetic COO Nick Parker as its Global President, says the latest hires will help drive its expansion across North America, the UK and other global markets.

Weicker brings more than two decades of digital sales and strategy experience, including nine years at DoubleVerify, latterly as sales leader for North America; Leskanic helped drive client strategy across luxury fashion, finance, and CPG categories at OOH agency Talon.

The two UK-based hires both have global remits. Jones brings more than twenty years of media experience, including senior roles at Digital Cinema Media and Clear Channel; and started fractional marketing agency The Zoder Collective in 2021. Divehall worked for fourteen years at Adstream (now Extreme Reach), most recently as Global Operations Director - in his new role he will lead operational launch and service delivery across multiple markets.

'Our mission to grow the OOH industry through increasing trust and buyer confidence attracts those who want to make an impact at scale in an industry they love,' states co-founder and Co-CEO Mo Moubayed.

Home page: www.veridooh.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.