New Nexxt inca Solution Brings 'Research Rigor' to Chat

Toronto-based conversational research specialist Nexxt Intelligence | inca has launched inca SmartInsight, which promises researchers voice-interrogating their data 'answers built with the same rigor a trained researcher would apply.'

Nexxt Intelligence was founded in 2015, and is focused on conversational research platform inca ('inquisitive natural conversation agent'), which uses AI to add qualitative depth to all areas of quant surveys. inca features already include SmartProbe API, adding in-depth qual probing capabilities to any survey platform, and SmartCoding for coding and analysis of open-ended answers.

inca SmartInsight is included free as a core module of the inca Conversational Research Platform. The new solution adjusts confidence levels automatically to match sample size; links every quote back to the participant it came from; and can compare data across everything a researcher / company has run on inca, surfacing further insights. The solution inputs a short set of research objectives from the researcher, and then uses them to write a full base report - covering key findings, supporting data, verbatims, 'watchouts', and suggested follow-up questions. Researchers can then explore the data further through natural language chat.

'Research teams shouldn't have to choose between depth and rigor when it comes to analysis,' says CEO and founder Kathy Cheng (pictured). 'We built inca SmartInsight with our own research team to make sure every answer it gives holds up to the same scrutiny a human researcher would apply, whether you're digging into a single study or looking for patterns across your whole research program. It's one more way inca helps researchers spend less time processing data and more time acting on it.'

Web site: https://nexxt.in .