Attentive Adds Lifecycle Intelligence Solution

Omnichannel marketing platform Attentive has added new capabilities to its agentic AI marketing solutions, in the form of 'Lifecycle Intelligence.' The new tool promises to help marketers understand customer behavior, value and product interests throughout their journey.

Attentive helps global retail and ecommerce brands with recognizing customers, personalizing messaging, and optimizing performance across SMS, email, RCS and push marketing. The firm's intelligence layer and agentic AI unify customer profiles act on real-time data and allow users to send appropriate messages at key moments.

Lifecycle Intelligence forms a part of the firm's Attentive AI Pro solution, and includes three new capabilities: Product Affinity, which enables marketers to build dynamic audiences around customer interest in specific products and categories; Recency, Frequency and Monetary Value (RFM), which gives a clearer picture of how recently and how often customers buy, and how much they spend; and Customer Lifetime Value (LTV) - allowing brands to understand what customers have spent and what they may spend over time, helping marketers determine where to focus retention efforts. The last two of these are currently in beta.

Eric Miao (pictured), Chief Strategy Officer and CPO, comments: 'Marketers now have endless data points from their customers and have been begging for an engine that learns from and acts on those signals for years, but the technology just wasn't there until recently. Attentive AI is helping brands understand their customers and their interests more clearly. That deeper understanding can drive revenue lift while creating stronger, more meaningful relationships over time.'

Attentive also says it is expanding AI across more of the marketer's workflow with conversational interface Reporting Agent, as well as Model Context Protocol (MCP) capabilities, both available in beta.

Web site: www.attentive.com .