Attentive Rolls Out Real-Time Visitor Behavior Tool

Cross-channel marketing platform Attentive has announced the general availability of AI Grow, an AI-driven subscriber list growth product that analyzes site visitor behavior in real time, to target and optimize email and SMS sign-up invitations for visitor conversion.

The firm works for retailers, apparel brands and e-commerce companies. AI Grow analyzes real-time browsing and shopping behavior among identified and logged-out visitors to determine the optimal moment to present a sign-up invitation. The solution continuously tests and learns from shopper behavior and performance data, without the need for marketers to run manual tests. Analytics can be output to 3rd party tools or viewed in the platform itself.

Attentive measures the impact of every AI Grow deployment using incremental, cohort-level A/B testing, promising to clearly isolate new subscribers and revenue generated by the product.

'For decades, retailers have relied on a rules-based approach to engage website visitors,' claims Eric Miao (pictured), CPO and Chief Strategy Officer, 'even though every shopper makes buying decisions differently. AI gives us the opportunity to start personalization earlier - at the moment a shopper decides whether to begin a relationship with a brand. By adapting to each shopper in real time, AI Grow brings that intelligence to the very first interaction, helping marketers turn more of the traffic they already have into valuable, long term customer relationships.'

The company is online at www.attentive.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.