Dailymotion's Ray at Heart of New Integrated Offer

CANAL+ Group subsidiary Dailymotion is bringing its four lines of business together in an integrated offering. Dailymotion Business combines the firm's video technology, advertising, monetisation and proprietary intelligence to help clients optimize their use of video. Bichoi Bastha will serve as its GM.

Dailymotion's two decades of experience in video technology are combined with expertise in global broadcast, premium content and other areas of media. Its platform boasts more than five billion video streams each month, reaching more than 400 million monthly video consumers, and serves more than 10,000 media owners and content partners.

By launching the new Dailymotion Business unit, the firm says it is evolving from a European video platform into a global video technology business. The new offer sees Ray, the company's Agentic Operating System, connect the technology used to manage and monetise video with audience, content and performance intelligence, to allow clients to identify audiences, activate campaigns, monetise inventory and manage video across online video, CTV, mobile, desktop and tablet.

Audience Path is the firm's end-to-end advertising platform for brands and agencies - it now uses Ray to understand the behavior and interests of audiences beyond broad demographics, then translates those signals into media planning, activation and optimisation across media, driving measurable business outcomes. This is integrated with three other pillars in the new system: Motion, which uses social and creation signals to understand culture and communities and identify creator opportunities based on audience and cultural intelligence; Exchange, which connects premium video inventory with global advertiser demand; and Edge:, which provides the infrastructure to host, manage, deliver and monetise live and on-demand video.

'Video has become central to how businesses reach audiences and drive growth, but the technology, data and intelligence behind it remain fragmented,' says Bastha (pictured). 'Dailymotion Business is here to close that gap, connecting video infrastructure, monetisation and audience activation so our partners can better understand what is creating value, and crucially, what to do next.' Cyrille Brun, Chief Data and AI Officer at Dailymotion, adds: 'What makes Dailymotion Business truly different is the intelligence that sits across it. Ray learns from how audiences engage with video, how content performs and the outcomes it creates, connecting that intelligence across our four businesses. It builds on more than 20 years of video expertise and is central to our ambition to make Dailymotion the technology partner companies turn to for video.'

Home page: www.dailymotion,com .