Dailymotion Launches Viewing Data Service

Video platform and ad tech company Dailymotion Advertising has launched 'Pulse in the UK', a platform using first-party viewing data from millions of subscribers to help brands target and reach audiences.

Dailymotion is part of the CANAL+ Group, and its Advertising unit offers clients audience intelligence and understanding, content monetization and improved outcomes, based on analysis of more than 5 billion video streams every month. It operates the Dailymotion Exchange and an AI-powered audience intelligence platform called Ray.

Pulse is powered by Ray and uses real-time viewing behaviour from Dailymotion, Canal+ and MultiChoice across CTV, desktop and mobile to help brands understand where consumers are in their journey and respond as their interests change. Users have access to first-party insights from 40 million identified subscriber profiles and 5 billion streams from owned signals.

The new platform also helps brands improve creative performance before campaign launch by predicting likely response to ad options. Bruno Latapie, the Advertising division's General Manager EMEA comments: 'Every platform talks about following the audience. Very few own the first-party viewing signals needed to do it effectively. Pulse combines those signals with AI-powered audience viewing patterns to help brands make smarter decisions across every screen.'

Home page: www.dailymotion,com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.