Caroline Frankum to Advise STRAT7 as NED

London-based agency group STRAT7 has appointed former Kantar Profiles Global CEO Caroline Frankum as a Non-Executive Director, advising on growth and services and with a particular focus on data, AI and technology.

In addition to its London HQ, the STRAT7 Group has offices in Amsterdam, Burgas, Leeds, New York, Sofia and Sydney, and employs more than 350 people. Its seven constituent agencies, all with names prefaced by STRAT7, are Advisory, Audiences, Bonamy Finch, Crowd DNA, Incite, Jigsaw and Researchbods.

Earlier this month, the Group made its always-on intelligence platform Nucleus available to clients, as part of its launch of a 'New Standard' approach to tackling business challenges.

Frankum (pictured) has already been working with the company to evolve its group-wide data strategy and help it make the most of its data and specialist expertise. She brings more than 30 years of experience spanning insight, media, data and business transformation, having begun her career in planning and research management roles at BskyB, UKTV and Fox Kids/Jetix, She joined brand and comms research specialist Hall & Partners in 2009, and was its Managing Partner, London before promotion to CEO of the group's European Consumer business in 2014. She joined WPP in 2016 as EMEA CEO of digital data collection firm Lightspeed Group, and was named Group CEO a year later. When Kantar was reorganised and rebranded in 2019, she became CEO of the Profiles Division, a role she held until a year ago and in which she led a major transformation, including the integration of AI and other tech into its offer.

'Caroline has spent her career using data and technology to transform businesses at a global scale,' says CEO Barrie Brien, 'while keeping human expertise at the heart of that change. She has already helped us sharpen our data strategy and challenged us on where the biggest opportunities lie. She also brings deep commercial experience and an understanding of what global clients need as we continue to develop our offer. With AI changing our industry so quickly, having that experience at board level will be hugely valuable.'

Web site: www.strat7.com .