Liu's Ipsos Role Expanded to Combine China and Asia Pac

Ipsos has appointed Lifeng Liu as Chairman and CEO, Asia Pacific and China (APAC), effective today. Liu already holds those two titles for Greater China, and the expanded role brings this region together with Asia Pacific in a newly formed Ipsos APAC region.

Ipsos says Liu (pictured) is recognized for his 'exceptional commercial acumen and deep understanding of markets and clients,' and that his role in the group's leadership over more than twenty years has been 'pivotal'. It includes holding the two top jobs for Greater China for nine years, in which time the region's position has been significantly strengthened, according to the firm. Prior to this he was CEO of Asia Pacific from 2011 to 2016, and CEO of Greater China from 2007 to 2010. Liu holds a Ph.D. in Communication from Peking University, an Executive MBA in Marketing from the China Europe International Business School (CEIBS), and a Bachelor's degree in Statistics from Beijing Technology and Business University.

Global CEO Kelly Beaver says, 'I am delighted to announce Lifeng's expanded role. Lifeng has consistently applied his proven leadership to drive significant progress for our business. These changes reflect our commitment to building a stronger, more connected Ipsos that is better positioned to execute our Horizons strategy, accelerate growth, and serve our clients consistently.' Liu himself comments: 'I am honored to lead the newly unified APAC region at such an exciting time for Ipsos. Bringing Asia Pacific and Greater China together presents a tremendous opportunity to build an even stronger organization.'

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