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US-Indian MR Partnership Launched
Indian-based market research firm Kaybase has joined forces with US telephone interviewing specialist Issues And Answers to work on multi-country research studies.
Their first joint offering is a quarterly omnibus survey among Indian nationals living in the US. The group, known as non-resident Indians (NRIs), is one of the fastest growing Asian communities in America, with a high disposable income and increasing use of air travel, financial services, telecoms, packaged goods and entertainment.
A Kaybase spokesperson said the partnership 'will enable the clients of both organisations to carry out international studies at cost-effective rates with an assurance of quality'.
Issues And Answers, which has alliances with market research agencies in 17 countries, is online at www.issans.com . Kaybase, also known as Knowledge Base, is at www.kaybase.com .
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