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IBM's Toner Joins Phoenix
US provider Phoenix Marketing International has appointed Susan Toner as President of its Information and Technology Group. Toner worked at IBM for 25 years in research and executive positions, including VP of Worldwide Primary Research.
According to Al DeCotiis, Ph.D., Chairman and Chief Executive, 'Susan's B2B and sector expertise will extend our current suite of products including custom research, advanced advertising and brand measurement, and direct marketing into this sector.'
Phoenix is the 38th largest MR firm in the US, according to the 2006 AMA Honomichl 50 Report. Founded in 1999 and offering a combination of industry and advanced analytic expertise, it is online at www.phoenixmi.com .
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