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Confirmit 11 Unveiled
Online MR software company FIRM will pre-launch version 11 of its Confirmit MR suite at the ESOMAR Panel Research conference in Barcelona next week. The new release includes a new Community Panel module which promises to enhance panellist engagement and response rates.
Partner company The NPD Group has been running its panel of more than 3 million on the new platform since mid-September. Confirmit 11's new features include an Express user interface to enable users with no training to write questionnaires, collaborate with survey programmers, and view and cross-tabulate survey data in real time; enhanced Confirmit CAPI including integration with back-office field management systems; and new export features including MS Word questionnaires and on-the-fly Adobe PDF report generation of individual responses. The first customers will be using it by February 2007.
FIRM's Vice President of Marketing Kjell Øksendal comments: 'We are very excited about our new panel management and sampling system as we see a clear trend of market research agencies and panel providers moving away from internally developed solutions and selecting packaged commercial technology to power their operations.'
FIRM and Confirmit are online at www.confirmit.com . NPD's home page is at www.npd.com .
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