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New Outlets for SKOPOS Creativity
European MR agency SKOPOS has found a novel way to promote the launch of its new Media & Music Insight Division – the simultaneous release of a video, single and album via web site, YouTube and myspace.
To be fair, SKOPOS' PR has consistently highlighted the musical and artistic tastes of its staff over the years, in addition to a dynamic program of events and challenges including mountain climbing and running. It was also chosen in December as the official provider of research services for all 2007 and 2008 MRS conferences including the 2007 Jubilee Conference in Brighton (www.mrweb.com/drno/news6219.htm ).
The new division will be headed up by new Director Rob Horton, who may need cheering up having decided to take a sabbatical to watch the Ashes in Australia before joining. Horton, who joins from Harris Interactive (www.mrweb.com/drno/news6168.htm ) comments: 'For me, the release of this album is the start of things to come and a sign of our creativity and dynamism.'
SKOPOS' single is entitled 'Main Theme from SKOPOS' and its style is described as 'Leftfield versus Vangelis'. The single can be downloaded free from the SKOPOS multimedia area at www.SKOPOS-MR.co.uk/multimedia.php .
A five minute promotional video for SKOPOS can also be seen at www.youtube.com/watch?v=NHGwEpHA-a0 , alongside such gems as 'Nunwood's Fizz in 6 mins', 'Pulsar Web in 5 mins', 'MK447 Conjoint Analysis Presentation' and a 2-minute Simpsons cartoon deconstruction of the kids' focus group. We knew of course that YouTube was used by others to express cynicism about the wares of market researchers, but evidently we didn't realise the extent to which the industry itself was using it to promote them. We'll try to keep up better in future.
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