New Director for SKOPOS

UK agency SKOPOS Market Insight has appointed Rob Horton, previously of Harris Interactive, in the role of Director of Research / Insight. Horton will take up the role in early January.

SKOPOS announced in September that it was restructuring to create teams dedicated to specific industry verticals (www.mrweb.com/drno/news5887.htm ).

During spells at Harris and previously Research International, Horton ran research teams, directed major insight studies and consulted for a range of well known brands. He will join SKOPOS after a stay in Hong Kong and some Ashes-watching in Australia. He has a degree in Sociology/Psychology.

MD Darren Noyce comments: 'Rob has a breadth and depth of experience that will be invaluable in the conduct of our research and delivery of market insight. Being a music, media and sports fan like Rob, I also look forward to long chats about Roses v Mondays, CD v vinyl, WBA v City and cluster v CHAID!'

The firm's home page is at www.SKOPOS.info .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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